«While we do not believe that either of these new sweeteners /
flavoring agents will be the natural,
great - tasting and calorie - free «silver bullet» that the industry has been waiting for, we believe it is possible that they will be able to drive interest, engagement and potentially sales growth because of the massive consumer / societal need to reduce sugar and enhance healthiness,» Ali Dibadj, an analyst at Sanford Bernstein, said in a note last December that previewed sweetener innovations expected this year from Coke and Pepsi.
It's
great for adding coconut
flavor and can serve other purposes, but not very useful as a thickening
agent (after all it's just tiny shavings of coconut that are hardly more absorbant than a nut flour).