Sentences with phrase «great publicity ploys»

A similarly indifferent box - office fate might well have awaited «The Cloverfield Paradox» before its original distributor, Paramount, doubtless aware that its price tag (north of $ 40 million) was grossly disproportionate to either its quality or its potential, wound up selling the movie to Netflix, ensuring it at least a blip in the annals of great publicity ploys.