The film's virtually a solo effort for much of the running time, and Bullock (who won four years back for «The Blind Side «-RRB- is doing something different here from the bulk of her work in the last few decades (you have to go back to «Speed» for its closest counterpart, and there's much
greater emotional heft here).
Taking Toys Seriously With their
great emotional appeal, relatively short life span, accessible price points, high margins and powerful in - store display potential, toys contribute serious
heft to a store's bottom line.