Not exact matches
James Harding's
Alpha Dogs: How Spin Became a Global Business (Atlantic Books, # 22.00) is about the highly successful Sawyer Miller
Group of spin doctors who worked for politicians and corporate leaders, and included at one time Mark Malloch Brown, now a foreign office minister.
It's ironic to use a wild
dog term, but Neeson's character is the
alpha male
of the
group.
Since
dogs are pack animals and have instinctively been organized in social
groups to survive and thrive, the
alpha role is arguably part
of the equation.
What is more, the formation
of these
dog packs was supposedly based on the desire or drive
of certain
dogs to be the
alpha or top
dog of the
group, and the resulting hierarchy was based on competitive success.
You do this by first establishing your role as the «
Alpha dog», the leader
of the
group, and then either teaching new rules or correcting bad behavior.
With breed bans gaining popularity, shelters and rescue
groups wondering what «temperament test» to use, veterinary staff dreading to see certain patients on the appointment log, and
dog owners being told the importance
of «being
alpha», it's no wonder that confusion is rampant in identifying high risk
dogs, creating effective public policies, and preventing and resolving aggression problems.