In the last two elections, Rangel has also faced challenges from African - American candidates looking to tap into discontent among his core
group of black supporters in Central Harlem and
white voters moving into the district.
The improvements included using larger fonts, lists, headers,
white space, simple language, and logical organization.29 In a study
of voter behavior, Reilly and Richey found that increasing language complexity on ballots made
voters more likely to skip ballot questions.30 Rogers and Brown found that subjects who received «high - impact» instructions complied with those instructions at a significantly higher rate than the
group that received instructions in the «low - impact» style.31 Finally, McGlone and Tofighbakhsh found that readers presented with two phrases with identical meaning more readily accepted and believed the version
of the phrase that rhymed.