But it is still tiny compared with Facebook, which saw its hotly anticipated IPO implode last year amid worries about its ability to
grow mobile ad revenue.
Not exact matches
Ad revenue grew 45.4 percent to $ 4.30 billion, with
mobile ads accounting for 78 percent of the total versus 66 percent in the same quarter last year.
The following week, the stock price starts dropping amid concerns about Facebook's ability to keep
growing revenue and sell
ads on
mobile devices.
Facebook is still investing in ways to
grow its earnings even more, with
mobile ads and video
revenues currently doing the heavy lifting.
Mobile represents one of Ms. Mayer's best opportunities to increase
ad revenue and deliver on her promises to serve super-targeted
ads alongside the company's
growing array of digital content.
Digital
revenue grew by 22 % year - over-year, with digital video
ad revenue growing by 53 % and
mobile video
revenue growing by 145 %.
Mobile ad revenue is
growing quickly too, especially considering that of March 2012, where it didn't even exist.
Facebook revealed yesterday during its strong quarterly earnings call that in the last year, Facebook's average
revenue per user
grew 49.1 percent in the U.S. and Canada — Facebook's home market where advertiser concentration, buying power and fast
mobile networks make video and video
ads popular.