This product line quickly elevated Apple to the top of
the growing detachable tablet market segment, and IDC believes Apple is in a good spot to remain competitive at the top of this segment despite using a «mobile OS» while many of its competitors are entering the space with Windows - based devices.
Not exact matches
«One of the biggest reasons why
detachables are
growing so fast is because end users are seeing those devices as PC replacements,» said IDC's Research Director for
tablets, Jean Philippe Bouchard.
One bright spot in the
tablet market however has been the «
detachable» segment with removable keyboards such as the iPad Pro, which is
growing at a strong pace, according to IDC.
Of all the companies in the top 5, Lenovo is likely best positioned in terms of channel strategy to
grow its
tablet business and IDC expects to see more of its successful notebook PC lineup migrate into the
detachable tablet category.
«Beyond the
growing demand for
detachable devices, we're also witnessing an increase in competition within this segment that will help drive design, innovation, and a decline in average prices,» said IDC research director for
tablets, Jean - Philippe Bouchard.
IDC said it expects global sales of
detachable tablets to
grow from 16.6 million shipments in 2015 to 63.8 million in 2020.
IDC states that
detachables continue to
grow for the most part while slate
tablets which saw shipments peak in 2014 and is now in a steep decline.
The global
tablet market is not exactly thriving, but
detachable tablets are doing well, and they will continue to
grow, according to the IDC's research and projections.
But there is one area of the
tablet market that's
growing: research firm IDC says that «
detachables» —
tablets like the iPad Pro that have first - party removable keyboards — are increasing in shipments even though traditional
tablets are losing popularity.