Over time, the site's audience
grew to millions of members, and the company built a nice business charging nonprofits and political campaigns to fish for support in their well - stocked
pond — organizations pay Care2 for every person who signs their (sponsored) petition and / or agrees to join the organization's email list.
«Land - derived organic carbon is having a
growing influence on Arctic and subarctic
ponds, which carries
over into the food web,» according to the authors of the study.