Digital media is an ever -
growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
The phenomenon
of «cord cutting» — or, even worse, younger audiences who never sign up for cable in the first place — is
growing, and large parts
of the traditional media and
entertainment market are being snapped up by streaming services such as Netflix (NFLX), and alternative
sources like YouTube.