Framing the solution as a disruptive innovation — to start small with a small investment; gain organic adoption
over time from the ground up; begin with a primitive solution and iterate to improve gradually and unpredictably as it grew and learned what customers did or did not in fact want; be patient for
growth but impatient for evidence of success and sustainability; and avoid the limelight and pushback from an ecosystem's incumbent organizations — as opposed to being the one - perfect solution or infrastructure with a massive up - front cost, could result (and still may very well result for another start - up entity) in a vey
different picture.