Both brands will be heavily present on social media and on top of this a comprehensive and exciting
guerrilla marketing campaign for Batch X will hit the streets around the country in June.
While Wiseau and Sestero did have falling outs over the years of their friendship, that's not why they were out of touch leading up to the 2003 premiere, according to Sestero; it's because Wiseau was busy preparing, editing the final cut of the film, recording PG - rated dialogue for primetime television, and committing to
a guerrilla marketing campaign that included the film's notorious billboard on Highland Avenue.
They stitched colorful outfits onto the enormous granite fish as
a guerrilla marketing campaign for the first annual New Mexico Fiber Crawl.
Back in 2011, Matt Epstein waged
a guerrilla marketing campaign targeting Google as his next employer.