They stitched colorful outfits onto the enormous granite fish as
a guerrilla marketing campaign for the first annual New Mexico Fiber Crawl.
Not exact matches
To determine if there's a tactic that will work
for your business, consider these five tips
for crafting an effective
guerrilla -
marketing campaign that will resonate with your target audience.
With a bachelor's degree in advertising, her background includes
guerrilla marketing for Clif Bar, affiliate
marketing at LinkShare and most recently, sales
for an international performance agency that executed SEO and PPC
campaigns for multinationals.
Tara has worked on
campaigns and promotions â $ «including social media, email
marketing, video, advertising,
guerrilla marketing, and event
marketing â $ «
for both small businesses and globally recognized brands.
The Protein World
campaign has been the subject of
guerrilla marketing, with people modifying the ads to be more inclusive to all types of «beach bodies» (every body) and women posing alongside the ads in bikinis, to show that though their bodies might not be as toned as the model's, they're still acceptable
for summer trips to the beach.
The company didn't want to fork over the cash
for a large ad
campaign, but after a
guerrilla marketing stunt flopped, Yagan and his team decided to try something completely different.
While Wiseau and Sestero did have falling outs over the years of their friendship, that's not why they were out of touch leading up to the 2003 premiere, according to Sestero; it's because Wiseau was busy preparing, editing the final cut of the film, recording PG - rated dialogue
for primetime television, and committing to a
guerrilla marketing campaign that included the film's notorious billboard on Highland Avenue.
Sony came under scrutiny online in December 2006
for a
guerrilla marketing campaign hoping to go viral,
for the console, with advertisers masquerading as young bloggers who desperately wanted a PSP.