As such, many thought Samsung was behind a recent
guerrilla marketing stunt that saw a bus - load of men and women stage a protest outside an Apple Store in Australia.
The company didn't want to fork over the cash for a large ad campaign, but after
a guerrilla marketing stunt flopped, Yagan and his team decided to try something completely different.
Not exact matches
For example, I have my main digital
marketing company (that is spinning out a sister company that focuses on experiential
marketing,
guerrilla marketing and publicity
stunts).
But so - called «
guerrilla marketing» covers a huge variety of activities, from PR
stunts to viral videos.