An understanding of why
consumers purchase travel
guides — whether to carry with them
on a scheduled trip, in which case a portable mobile app might be handier, or to help map out the details of a trip, in which case
spending time browsing and highlighting a printed edition might be more attractive — will go a long way in making FrommerMedia's return to publishing successful.
But even more than the travelers who purchased titles to be used as an accurate reference
guide while
on location, a great number of
consumers bought travel
guides to plan their «dream vacations,» trips they knew they most likely would not take but that they enjoyed
spending some quiet time thinking about.
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