Not exact matches
Considering other analyses regarding the Kindle Fire user's likely spending
habits across the life
of their device, it makes sense to specifically
target this portion
of Amazon's user base in an effort to efficiently appeal to the most profitable
audience.
It depends in part on the value that your book provides, how it appeals to the
target audience, and on the buying
habits of your specific subgenre or subcategory.
A successful marketing strategy is contingent upon having a strong sense
of your
target audience, and what influences their search / buying
habits.