One of those growing customer bases does happen to be in
the hard cider industry, which Marketing and Product Development Manager Julie Ueland says is becoming a beverage of choice for the millennial generation.
«It's appealing because it's gluten - free and people will order
hard cider instead of wine because it's lower in alcohol, but the wine
industry isn't losing customers because of
hard cider sales,» he explains.
Last month's issue of Beer
Industry magazine has a bevy of good data on 2013 beer sales, including case sales for the top ten domestic, imported, and craft beers,
hard ciders, and flavored malt beverages (think Mike's Hard Lemonade, Bud Light Lime, Smirnoff Ice, et
hard ciders, and flavored malt beverages (think Mike's
Hard Lemonade, Bud Light Lime, Smirnoff Ice, et
Hard Lemonade, Bud Light Lime, Smirnoff Ice, etc.).
For several years now the state has worked to boost its burgeoning craft alcohol
industry with incentives and regulatory reforms intended to help wineries, craft brewers, distillers and even
hard cider makers.