The company, which claims to
harvest massive amounts of data to develop personality profiles and target voters» «unconscious psychological biases», has been swept up in an investigation by the UK Information Commissioner's Office (ICO).
Not exact matches
The Windows operating system is now a service, but because it was given to many users as a free upgrade the ongoing costs will be derived from improving the user experience — meaning
harvesting massive amounts of user
data, some
of which may never have been available before because that
data originates at the level
of the operating system.
For this reason, the non-consensual
harvesting of massive amounts of data by a third party app — the very violation
of law that led to the first FTC case against Facebook — lies at the center
of the Cambridge Analytica investigation.