The company that applied for the most
hashtag trademark applications in 2016 was Colombian - based broadcaster RCN Television S.A. with 50 registrations related to its Grita Gol football programming.
The research also shows that while global
hashtag trademark applications are on the rise and the US remains the leader in the number of these marks applied for — 33 % of all applications since 2010 — the country's total share of applications in 2016 was down to 28 %, compared with 35 % in 2015.
The research also found that the US is far and away the global leader when it comes to the number
hashtag trademark applications in 2016 — an impressive 608 in total — but its total percentage share for the year was actually down to 28 % compared with 25 % in 2015.
This is reflected in new trademark research conducted by CompuMark, which found that the number of
hashtag trademark applications globally in 2016 saw an increase of 64 % compared to the previous year.
Not exact matches
The survey also uncovered interesting international results around unusual
trademark applications;
trademark professionals in France showed a higher than average interest in
trademarks for
hashtags and sounds, while German respondents filed for more color and smell
trademarks.