Sentences with phrase «head terms»

So, if you're going to optimize for head terms, you should make getting those local search ranking factors a priority.

If you target only competitive terms — head terms with search volume in the hundreds of thousands — maybe you'll see significant gains in several months.

So the best inbound marketers target both, and they let the long - tail keywords they target feed their campaign to rank for important head terms.

From head terms to long - tail phrases you'll get hundreds of suggestions from our free keyword tool.

I don't know if that is necessarily true, if you are talking specifically about head terms for transactional queries — yes, probably.

Further, for those legal head terms, we're seeing a trend toward local results.

In fact, these types of head terms are the most competitive (making them the most expensive organically and in paid search) and don't really have all that much volume.

Today, Google understands searcher intent better than ever, and even head terms like «Personal Injury Attorney» are localized by the searcher's geographic location.

So if you're trying to rank for the (possibly) highly competitive head term «unicorn farms,» you can spend time improving your rank for it while also generating traffic from long - tail terms like «unicorn farms in boston,» «unicorn farms with good reviews,» and «best unicorn farms for kids.»

Or you could target keywords with low search volume that are easy to rank for — typically long - tail keywords, which do drive highly qualified traffic — but never see that big win that comes from ranking for a hugely important head term with tons of traffic.

The overarching lesson from our research is that there is no single tactic — whether it be online ads, ranking for head terms or even advertising on bus benches — that will fully meet all the marketing needs of your firm.

A search for shoes is more common, but a search for «shiny red women's shoes,» which is a long tail keyword based upon the head term, are more effective, making them more valuable.

On Quick Sprout, long - tail keywords convert 121.92 % better than head terms.

Beyond the head terms such as «life quotes», we further segment quotes into the sub-categories that people are looking for.

I know these long tail keywords aren't searched for a lot, but when you combine them all and compare them to head terms, there is much more traffic in the long tail.

The beautiful part about those keywords is that they are less competitive, which means it is easier to rank for them, and they convert better than head terms.

On Quick Sprout, guides rank better for head terms.

This means your writers should be working closely with your SEO specialist to determine what keywords to go after — ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms.

It often contains a head term, which is a more generic search term 1 or 2 words in length.

So with the head term having a monthly search volume of 246,000, and the first set of results in the discovery run screenshot coming in conservatively around 2,000,000 searches / month...

Head terms are broader and likely bring in a lot of search volume, while long - tail phrases get your ads in front of a highly targeted audience — so it's good to include both in your campaigns.

Another thing to consider: Your list should include both head terms and long - tail keyword phrases.

As I have noted numerous times in the past, the search engine «broad matching» algorithms have gotten increasingly better at aggregating tail keywords into the same auctions with head terms.

Think about it: if you google the word «sofa» (a very broad keyword sometimes referred to as a «head term») what are the chances you're going to end up clicking through to a sale?

What's even more incredible though, is that it's now looking almost as likely that they will flip the table on its head this term and finish the campaign as champions.

In fact, most lawyers are shocked to learn that aggregate long - tail search volume greatly exceeds the volume for the «handful» of head terms they believe potential clients use to find lawyers like themselves.

As you note, these long - tail queries are much less competitive (read difficult to appear prominently for) than those head terms.

Head term rankings actually mattered.

This shows that the head term «Personal injury attorney» has been on a slow but steady decline in Google Trends since 2005.

At one point every attorney I spoke too wanted to rank for a head term like «Car Accident Attorney» or «Personal Injury Attorney» in their respective cities.

While ranking for these head terms can still be profitable and will come with time if the SEO campaign is designed properly, focusing on them exclusively is the reason for a lot of really bad websites.