In Where The Water Goes: Life And Death Along The Colorado River, New Yorker
writer David Owen takes a closer look at a vast man - made ecosystem
around the Colorado River that is far more complex and interesting than the
headlines let on.
If I can begin a resume / CV with a
headline (e.g., International Business Development Executive), followed by a strategic branding statement (e.g., Building profitable new customer markets worldwide through innovative joint ventures and strategic alliances with B2B partners
around the globe) and then a short summary section packed full of the «right» keywords, then I'm a happy resume / CV
writer!