Fitbit's strong growth abroad might eventually offset its weak U.S. sales, while the expansion of its digital ecosystem — which includes its subscription - based Fitbit Coach and its acquisition of digital
health platform Twine Health — could lock in more users.
Not exact matches
In the future, Fitbit could partner with hospitals or clinics that want to run the
Twine software
platform, or integrate
Twine's technology with other software vendors» offerings in the
health care market, Adam Pellegrini, Fitbit's vice president of digital
health, says.
A few steps Fitbit has taken so far: It acquired
Twine Health, a health coaching platform, earlier this year; and it recently announced a partnership with Google to use the internet giant's new Cloud Healthcare API to push further into the healthcare s
Health, a
health coaching platform, earlier this year; and it recently announced a partnership with Google to use the internet giant's new Cloud Healthcare API to push further into the healthcare s
health coaching
platform, earlier this year; and it recently announced a partnership with Google to use the internet giant's new Cloud Healthcare API to push further into the healthcare system.
Park said he believes the company's recent acquisition of
Twine Health, a coaching platform, is a «foundational piece» that will help it generate more non-recurring revenue in the health - care
Health, a coaching
platform, is a «foundational piece» that will help it generate more non-recurring revenue in the
health - care
health - care space.
Fitbit also bought
Twine, a cloud - based
health management
platform, in February.