«I was very pleased to
hear the minister's
announcement that we can expect proposals for consultation very
shortly - schools in my home area of the East Riding have had to struggle with the consequences of the current unfair system for far too long.»
Going through our Media Monitor, we couldn't make out a clear pattern that generally seems to work best, but we still learned a valuable lesson: a release date
announcement for smaller games generally splits your media impact between two news beats (release date and launch
shortly after) and can therefore drastically weaken your media impact on launch day — a moment where you usually want most players to
hear about your game because they can get their hands on it straight away.