If you are an entrepreneur, you should have
heard about customer acquisition and great impact of growth hacking strategies on marketing.
These days, we often
hear about customer - acquisition cost, especially among fast - growing tech companies, and while growing your customer base is important, keeping them is becoming increasingly difficult.
We love
hearing about customers that have a terrific experience.
Sucks to
hear about their customer service and online access though.
Keely's favorite part of customer service is
hearing all about the customers and their dogs.
Not exact matches
Equally I've
heard terrible stories from entrepreneurs
about naïve
customers or worse.
I spend a lot of time with startups, and I
hear many companies talk
about their approach to sales and their interactions with
customers.
The cost is minimal and you can almost guarantee that
customer - recipients will post
about it for others to
hear.
In fact,
customers will care less
about good deals, especially if they are coming from businesses that they have nether
heard about.
After everything else fails,
customers simply go with names that they trust or
hear others talking
about passionately.
Customers are utterly passionate
about hearing their names; it makes them loyal to your brand and they will gladly pay more for whatever you're offering.
Business leaders
heard from employees and
customers about their roles on the council.
In all, Consumer Reports reached out to 17 automakers to find out, among other things, how often they've
heard from their
customers about exploding sunroofs, whether they've detected any telling patterns, and if they would support a standard of glass that would make shatterings less likely.
When was the last time you
heard the sentiments of others —
customers or employees —
about how the business is doing?
They switched to fine wooden ones when they
heard about a void left in the market by a retiring New York puzzle maker whose
customers paid $ 300 per puzzle at a time when Richardson's mortgage payment was $ 274.
Lighting distributors who had rejected us earlier started
hearing about me and said if I stopped selling directly to their
customers, they'd take our products.
If you
hear too many
customer complaints
about a particular salesperson, cut ties before he or she damages your company's reputation.
About 10 years ago, the company started to
hear from
customers who had fond memories of Le Château as a place they used to shop, he says.
The House Financial Services Committee plans to hold
hearings about the data breach, which exposed 143 million
customers to identity theft.
I'm always surprised that I don't
hear about more people empowering their early
customers, advisors, investors, etc. to spread the word
about news and updates from your startup more easily.
When
customers are paying for goods at the cash register, ask how they
heard about your business and keep track of what seems to be the most effective method for promoting the company.
Customers want to be
heard, and they want to see that brands actually care
about their perspectives.
This reminds me of an anecdote I recently
heard related by an executive at Disney,
about the
customer - service orientation of the Disney employees responsible for picking up trash and emptying trash bins at the company's amusement parks and resorts.
Stories are a powerful way for leaders to engage
customers, increase sales, rally the troops, sell ideas internally and externally, recruit talented staff, and share the key messages
about you and your company that you want both your internal and external stakeholders to
hear.
CNBC's Phil LeBeau reports the highlights so far from a House Transportation and Infrastructure Committee
hearing where United Airlines CEO Oscar Munoz and other airline executives face lawmakers
about oversight for airline
customer service.
At a House Transportation and Infrastructure Committee
hearing on oversight of airline
customer service, United Airlines CEO Oscar Munoz and other airline executives answer lawmaker questions
about how to improve employee empowerment in tricky situations.
When we talked to our
customer, we
heard very different things from what the media and Hollywood and fashion say
about women.
At MotorCars of Georgia, general manager Saszi had
heard questions from
customers about bitcoin a few years before Saddington came to buy his Lamborghini.
When was the last time you
heard the sentiment of others —
customers or employees —
about how the business is doing?
Or your PC can fetch files relating to that approaching
customer or colleague and prompt you with zingers like, «Oh hi, boss, just noticing that sales are up 14 percent so far this month over last year at this time,» or «Gee, Mr. Freedman, you must have
heard about the special we're having on the Monster Lawn 6000 tractor for Teeny Lawn 300 owners.»
Whenever we
hear about attempts to undermine Apple's industry - leading security, we thoroughly investigate and take appropriate steps to protect our
customers.
Start thinking
about what your
customers most value and keep track of keywords you
hear repeatedly from them.
The facts are clearly otherwise and we
hear every day
about outside penetrations in which company and
customer data is stolen, company funds and materials are misdirected and diverted, and millions of dollars of false receipts and invoices are created and fraudulently paid.
A common
customer complaint I
hear when I quiz boomer consumers
about disrespect is having a business's phone answered, the person hastily saying, «I have to put you on hold,» and doing so.
Think
about what your
customers want to
hear.
We
hear a lot nowadays
about the value of companies remaining authentic, both with employees and
customers.
Thanks to social media, if you make a single
customer really happy — or really unhappy — large numbers of people are likely to
hear about it.
These frequently - reported issues you aren't
hearing about can cause your
customers to run to competitors.
Among the many challenges facing the financial technology industry is that
customers are more interested in
hearing about online - only money managing firms than they are in actually making the shift.
«Our
customers are shopping not so much because of a desire to buy something as they are engaged in learning
about what's new, meeting interesting people and
hearing their stories,» he says.
These days, failing to
hear back from a potential
customer is unlikely to have fatal consequences, but our brains still freak out like we're
about to be tossed naked and unarmed onto the savannah.
In the Information Age,
customers want to
hear you say more
about your product and what it can do for them.
Your company history is interesting, but
customers really want to
hear stories
about people.
If you read an article, see a new book, or
hear about an organization that a
customer might be interested in, drop a note or make a quick call to let them know.
Customers usually like being
heard, and interviewing them gives them a chance to tell you
about their world, their challenges, and what they think of your product.
«While we are processing your order — would you like to
hear about some additional specials we have for phone
customers today only?»
Cozy up to a few friendly folks and ask them questions
about what they're
hearing from
customers or listen in on calls to get info straight from the horse's mouth.
She wants to
hear about specific
customers.
She wants to
hear about how they are going to reach
customers.
While marketing, sales, and
customer acquisition are usually the «sexy» topics that investors and boards of directors want to
hear about,
customer retention is the most important component of long - term stability and sustainability.