Not exact matches
Gerbner explained to the study committee the role of
television in creating a «mean and violent world» in the minds of many
viewers — particularly
heavy viewers:
For most
heavy viewers of religious
television, watching is both an expression of belief and an act of protest against the world of general
television.
The study boldly suggests that «commercial
television viewing may supply or supplant (or both) some religious satisfactions and thus lessen the importance of religion for its
heavy viewers» (p. 10).
Heavy viewers of religious
television are more likely than light
viewers to describe themselves as conservative, to oppose a nuclear freeze, and to favor tougher laws against pornography.
When
heavy viewers were asked whether watching religious
television had changed their involvement in the local church, 7 % said it had, and 3 % said it had decreased their involvement.
The Annenberg report boldly suggests that «commercial
television viewing may supply or supplant (or both) some religious satisfactions and thus lessen the importance of religion for its
heavy viewers.
Heavy viewers of general
television tend to describe themselves as politically moderate, are more likely than light
viewers to favor a nuclear freeze, and are not as concerned with pornography.
Studies show consistently that
heavy viewers of
television begin to reflect the perceptions and myths which
television subtly propogates.
Most children and adults who are
heavy viewers of
television express a greater sense of insecurity and apprehension about their world — the «mean world» syndrome — than do light
viewers, and the generation of insecurity, vulnerability, and dependence creates the overall condition in which violence is facilitated in society.
On a tilted,
heavy - headed
television, the
viewer sees fragmented rectangles showing cars crashing and billowing gas mixed with more tranquil images of telephone poles and clear skies.