In both situations, there is
a heavy use of metaphor and analogy to either create new perspectives or, as in the second case, give a comfortable, familiar aura to strange new products.
Asked about the adequacy
of the scale
of any these initiatives, Barton's answers often start with variations on his favoured
metaphor of the flywheel — the industrial - age image
of a
heavy wheel
used to build power on a revolving shaft.