Even though the $ 3.5 million - a-year wholesaler's selling prices are locked in by contract, founder and CEO Jim Gilson, 50, can minimize those impacts by
hedging coffee futures on the Chicago Board of Trade.
During his tenure he has worked in almost every facet of the industry from Barista, packaging, roasting, quality control,
coffee buying, purchasing,
futures and options
hedging to executive management.
Today,
futures market participants trading
futures to
hedge price risk exposure may include any commercial entity that produces or buys any of the commodities such as grains and livestock, the «softs» including cocoa, sugar, cotton,
coffee, and orange juice; energies including crude oil, heating oil, gasoline, and natural gas; and metals such gold, silver, platinum, and copper.