Since Brexiteers and the 2016 Cruz and Trump campaigns contracted with Cambridge for
help targeting voters in the UK and US, and special counsel Robert Mueller has subpeoned documents from the company in his investigation into possible Trump / Russia collusion, politicians quickly took notice.
The Trump campaign paid Cambridge Analytica more than $ 6 million to
help it target voters through ads on Facebook.
Was the specific profile data used in any way to
help target voters in the 2016 election?
Read also: Trump - linked data firm Cambridge Analytica harvested data on 50 million Facebook profiles to
help target voters
Mr. Sanni is friends with Christopher Wylie, a former research director of Cambridge Analytica who has recently provided information to journalists indicating that the company improperly obtained the data of 50 million Facebook users in order to
help target voters.
Read more: Trump - linked data firm Cambridge Analytica harvested data on 50 million Facebook profiles to
help target voters Data breach exposes Cambridge Analytica's data mining tools How Cambridge Analytica used your Facebook data to help elect Trump Cambridge Analytica: The future of political data is in the enterprise Cambridge Analytica: «We know what you want before you want it» Election tech: The truth about the impact of political big data
According to a new Mother Jones report, the company told the Ted Cruz campaign that a powerful software tool named Ripon could
help it target voters, but that tool didn't exist.
Trump - linked data firm Cambridge Analytica harvested data on 50 million Facebook profiles to
help target voters
The result was her story of how Cambridge Analytica harvested the Facebook data of 50 million US voters and used it to power software that
helped target voters with personalised political advertising.
The companies collectively ran data operations for President Donald Trump's 2016 election campaign,
helping him target voters on Facebook against his then - rival Clinton.
Not exact matches
But if the ongoing investigations conclude that the Trump campaign did
help Russia
target voters, expect to hear more about Cambridge Analytica.
As part of an aggressive new
voter -
targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to
help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.
The data collected by the app reportedly was shared with Cambridge Analytica and used to
help the firm build profiles of individual
voters and their political preferences to better
target advertising to them.
And anonymously sourced reports from McClatchy and Vanity Fair, among others, have said Mueller's team is looking into whether Trump's digital operation provided information to Russians to
help them determine which American
voters to
target with their own digital efforts.
In that case, (relatively) cheap Google and Facebook ads can work alongside
targeted cable TV spots to spread messages and
help find supporters, donors and volunteers in a defined geographic area and even among a defined set of
voters (previous Republican primary
voters, women over 50, etc).
DSPolitical will be happy to
help: «Beginning today, DSPolitical will also be making the
targeting of these
voters available to all Democratic candidates and progressive causes.»
Cookie -
targeting and similar technologies can
help campaigns get the most value out of even last - minute ads, since they're ideal for delivering GOTV messages to the
voters you need to reach.
Perhaps good, despite the fears of many naysayers —
targeted messages (in theory at least)
help to motivate
voters to act, and a more - active citizenry is healthy for democracy in the long run.
Mr. Delany added that digital advertising would
help target key demographic groups of
voters who will be important to either Democratic campaign for a win in California.
Having served billions of
targeted voter - matched digital ads online, social media, and mobile devices over the past five years and
helping to elect scores of Democrats up and down the ballot for offices ranging from senator and governor to state legislator and school board member, DSPolitical has earned a reputation as a progressive ally and committed innovator.
And the rise of campaign - tailored self - serve platforms
helps candidates far down the ballot buy banner ads and even video ads
targeted directly at their
voters and their
voters alone.
But it could
help Senate candidates in battleground states
target both base and independent
voters, who polling shows overwhelmingly favor expanded background checks.
But they added
targeted communication on the issue with white suburban swing
voters, who strategists say support measures such as expanded background checks, could
help drive turnout with that segment of the electorate.
Online advertising (if
targeted correctly) would let them hit the right
voters with the right messages through cost - effective channels, for instance, and it would also generate data (click rates, conversion rates, etc.) that would
help the groups evaluate how well their messaging works with different demographics.
As part of an aggressive new
voter -
targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to
help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.
Candidates for virtually any public office rely on their state parties for
help identifying which
voters to
target with phone calls, home visits and mailings.
Facebook knew about Cambridge Analytica's holding of
targeted user data back in 2015, when the Guardian reported that the then - presidential contender Ted Cruz, who was a client of Cambridge Analytica, was
targeting voters using data harvested from tens of millions of Facebook users without their knowledge with the data firm's
help.
A super PAC created by President Trump's new national security adviser John Bolton was one of the earliest U.S. clients of the now - embattled data company Cambridge Analytica, which
targeted voters to
help boost Bolton's national security agenda, records show.
Cambridge was also paid at least $ 6 million for the work it did
helping the Trump campaign identify and
target voters, finance filings show.
Clinton is set today to deliver her most
targeted general election pitch yet to young
voters, seeking to expand her uneven support with a group that
helped elevate President Obama in 2008 and 2012 but that has often proved resistant to her overtures.
Ever since he started
helping Tory candidates in
target seats - when Michael Howard was Tory leader - he has become focused on ensuring resources and messages are
targeted on the swing
voters in the swing seats.
Beginning in August, he said, the UFT will be
targeting voters in Pennsylvania, Ohio and Florida through phone - banking and sending volunteers to those battleground states to
help get out the vote.
One option, they said, is to use the playbook of the national LCV, which
targeted 12 anti-clean energy candidates in the general elections and
helped defeat 11 of them using TV advertising and
voter registration.
The firm
helped the Trump campaign
target voters.
Facebook knew about Cambridge Analytica's holding of
targeted user data back in 2015, when the Guardian reported that the then - presidential contender Ted Cruz, who was a client of Cambridge Analytica, was
targeting voters using data harvested from tens of millions of Facebook users without their knowledge with the data firm's
help.
Cambridge was also paid at least $ 6 million for the work it did
helping the Trump campaign identify and
target voters, finance filings show.
The data collected by the app reportedly was shared with Cambridge Analytica and used to
help the firm build profiles of individual
voters and their political preferences to better
target advertising to them.
Cambridge Analytica, which also worked on Donald Trump's 2016 bid for president, used the personal information of millions of users who never gave their permission to
help campaigns more effectively
target voters.
Then they used this data to
help the Trump and Brexit campaigns psychologically manipulate
voters through
targeted ads.
While the Republican National Committee provided the campaign's core
voter data, those officials said, Cambridge provided personnel to the campaign and
helped develop
target lists for digital advertising and online fund - raising, among other tasks.
These models will be instrumental in
helping the campaign determine which
voters to
target for turnout and persuasion efforts, where to buy advertising and how to best approach digital media.»
It aims to
help political parties
target voters with tailored messaging, based on information gleaned from a variety of sources.
Sometimes the abuse is malicious and opportunistic, as it was when Cambridge Analytica used an API designed to
help people recommend relevant job openings to friends to purposefully harvest data that populated psychographic profiles of
voters so they could be swayed with
targeted messaging.
A super PAC created by President Donald Trump's new national security adviser John Bolton was one of the earliest U.S. clients of the now - embattled data company Cambridge Analytica, which
targeted voters to
help boost Bolton's national security agenda, records show.
According to the reports in Guardian Observer and New York Times, Facebook profiles of nearly 50 million users were illegally harvested by the political firm and
helped to create algorithms and models to successfully
target swing
voters with false messages and political ads.
The committee recently took evidence from Cambridge Analytica — the UK based company credited with
helping Donald Trump win the US presidency by creating psychological profiles of US
voters for ad
targeting purposes.
Clinton herself questioned if Cambridge Analytica
helped Russian agents influence the election by
targeting Facebook ads to
voters in Michigan, Pennsylvania, and Wisconsin in an interview with Britain's Channel 4 News, but Trump visited those battleground states more than Clinton did.
A data leak by a company called AggregateIQ has revealed that the obscure Canadian firm developed the software Cambridge Analytica used and sold to clients during the 2016 election to
help Republican campaigns
target voters, security firm UpGuard revealed this week.
«All kinds of people had access to the data,» said Wylie, who
helped develop Cambridge Analytica's methods for using the information to
target and persuade
voters.
It reportedly also
helped the Leave.EU campaign - on an informal basis - with profiling and
targeting voters on Facebook.