Here are four examples of excellent user - generated content that
helped brands market themselves.
Not exact matches
In 2006, design and
marketing agency Aruliden
helped devise a
branding and product - design strategy for Q Drinks, a line of all - natural tonic water that had yet to hit store shelves.
While social media and
marketing can definitely
help boost a
brand's online presence, there are a few other things companies should do before investing resources to these areas.
At Nutanix, Aron
helped invent a
brand - new storage data center hardware
market dubbed «hyperconverged.»
The move to enlist transgender and male
brand ambassadors is a perfect example of how social media
helped propel an industry forward by opening its eyes to an overlooked
market.
Her consulting company, Digi,
helps brands boost their digital presence through social media, influencer
marketing, and strategic partnerships.
Legitimize a
brand Another way social media
marketing helps with customer acquisition is by establishing a
brand as legitimate.
In a world where
marketing businesses happen left and right, which strategy will
help a
brand stand out from the rest?
Here are seven easy to implement Instagram
marketing tips that will
help you grow your
brand — for free.
But if you trust in your
brand,
helping customers spread the word about your products can be the most powerful
marketing tool you ever use.
My background in the
marketing - heavy sport of NASCAR for over a decade was somehow overlooked during my pitch, but as someone who has seen the gam - met of the best and the worst of
marketing, I wanted to share several principles to
help steer my fellow entrepreneurs, Shark Tank or not, along a successful path in
marketing their
brands.
Lee Applbaum, RadioShack's chief
marketing officer, told me that he joined Foursquare to
help «redefine RadioShack for consumers, to contemporize the
brand and to leverage the conversation around mobility» since part of RadioShack's mission is to be viewed as the leading specialist in all things mobile.
Hardik Porwal is the Chief Operating Officer (COO) and Digital
marketing consultant at Lexcis Solutions and is focused on
helping the
brands to thrive in their business.
You might have heard of Foursquare, but if you're not using it for business, you're missing out on a powerful
marketing and engagement tool that can
help any business — large or small — tell its
brand story to an entirely new category of consumer.
Creating a
brand this way can
help you start thinking about who your target
markets are and how you want to reach out to them.
Published by Social Media Examiner and host Michael Stelzner, «Social Media
Marketing» aims to
help owners of small and midsize businesses discover what works to get their
brands noticed.
Here are some cost - effective methods of
marketing that will both spread the
brand and
help promote a positive image in the community:
It may not have been the best MP3 player, but it created
brand recognition that
helped dominate the
market.
Relationship
marketing not only
helps build your consumer base but also your
brand, which in turn can increase revenue.
The TapInfluence study also found that the biggest benefit of influencer
marketing is that it
helps tell an authentic story around their
brand.
Here are some quick tips to
help your team re-evaluate its integration (or reintegration) into your
brand's increasingly digital
marketing strategy.
The following is the 12th in the series «Personal
Branding For A Better Life,» in which
marketing expert Jim Joseph applies big
brand marketing lessons to
help you build a successful personal
brand.
The following is the ninth in the series «Personal
Branding For A Better Life,» in which
marketing expert Jim Joseph applies big
brand marketing lessons to
help you build a successful personal
brand.
The company hired California - based
marketing experts Lexicon
Branding, the same team that
helped Research In Motion become BlackBerry, and came up with the names Swiffer and Febreze.
Burns» extensive global digital
marketing experience will
help Mountain Hardwear redefine how an outdoor
brand communicates and connects with its audience in this new digital age.
The following is the seventh in the series «Personal
Branding For A Better Life,» in which
marketing expert Jim Joseph applies big
brand marketing lessons to
help you build a successful personal
brand.
The following is the eighth in the series «Personal
Branding For A Better Life,» in which
marketing expert Jim Joseph applies big
brand marketing lessons to
help you build a successful personal
brand.
Paired with our experience, this approach
helped us reinvigorate our
market focus, our
brand and our company culture.
As a result, Brooklyn Brewery has come up with some innovative
marketing techniques that have
helped build their
brand globally.
CEO Ryan Frankel says one of VerbalizeIt's goals is to create
brand awareness through video
marketing; conveniently, one of the other tenants was able to
help Frankel's team zero in on how to do it.
Shakeaway has a fantastic low cost
marketing program, designed to build
brand awareness and
help drive customer footfall.
a few posts about your industry in general, those blogs will
help build your company's
brand as a
market leader.
Part of Cheetah Mobile's mission is to become a bridge to
help companies from China go overseas and reach other
markets, and identify
brands that could reach
markets in China.
Technology is also
helping brands like Pizza Hut, Domino's, and Papa John's take
market share from other restaurant
brands.
Through Fiverr, I was able to
help numerous clients meet their business goals and now I can confidently identity myself as a digital
branding and
marketing specialist.
It
helps pair
brands with the influencers that best meet their
marketing goals.
A knowledge of what's happening in the world can
help a
marketing manager direct the voice and
brand of a company, keeping it afloat amid changing cultural currents.
That methodology is what defines tomorrowcasting, and it can
help any
brand take its
marketing to the next level.
Our mission is to
help small businesses
brand and
market themselves.
With this tool, you'll be able to optimize your leads for LTV at the top of the funnel with a plan that
helps you reach the ideal
market for your
brand.
It not only allows users to run social media advertising campaigns, and analyze digital
marketing performance, but its UXi websites feature can
help create
branded web pages.
Matt Winn is Volusion's
Marketing Communications Manager, where he
helps oversee the organization's
branding and communications efforts.
Here are five strategies Dialogic
marketing and strategy SVP Andrew Goldberg says
helped the 450 - employee New Jersey - based company invigorate its
brand and jump - start a culture of creativity, flexibility and innovation.
«With our global
brand and broad reach into consumer and commercial
markets worldwide, HP can
help startups bring product to
market, build their business and scale in the global marketplace as they grow.»
Fast - forward to 2008, startup WiseStamp began
helping professionals transform standard, regular emails into a high - converting
marketing tool by allowing them to easily
brand email signatures, distribute engaging social content and add
marketing messages that align with their organization's dynamic
marketing campaigns.
The following is the second in the series «Personal
Branding For A Better Life,» in which
marketing expert Jim Joseph applies big
brand marketing lessons to
help you build a successful personal
brand.
Affectiva, a spinoff of MIT's Media Lab, claims to have built the world's largest database of facial expressions and their corresponding emotions, and is using its discoveries to
help media companies,
market research firms and
brands get more detailed consumer insights.
Your post could be valuable for your company's inbound -
marketing or search engine optimization campaign, and will
help build your personal
brand by getting great content publicly published under your name.
As a product, Synctag has evolved past the digital
marketing segment to more focused solutions in analytics, digital asset audits, and platform aggregation across web and considering the current product line to be able to provide data sets to
help brands make much more value from the ads across the social media platforms.
For example, if a restaurant wins an award, the
brand can then write a press release and blog articles about the award to increase
brand awareness and
help it achieve its
marketing goals.