Not exact matches
But Wylie has been outspoken about how Cambridge Analytica — a company he
helped build, according to a
profile in the Guardian — planned to use the Facebook users» data and an algorithm to
build «
psychographic»
profiles that could be used to predict the political leanings of every potential American voter.
But Wylie has been outspoken about how Cambridge Analytica — a company he
helped build, according to a
profile in the Guardian — planned to use the Facebook users» data and an algorithm to
build «
psychographic»
profiles that could be used to predict the political leanings of every potential American voter.
Knowing how the model is
built helps explain Cambridge Analytica's apparently contradictory statements about the role — or lack thereof — that personality
profiling and
psychographics played in its modeling.