However, just because a keyword has
a high KEI, doesn't mean you should add it to your website copy and tags.
Further, even though keywords with
a high KEI will contribute the most to a website's search engine visibility, it doesn't mean you should omit other keywords which will also help tell Google and other search engines what the site is about.
Plugging in keywords that have no relevance to your website in terms of content simply because they have
high KEI will not impress Google (which says it only consider related keywords when ranking a site).
In short, the best keywords are those which have
a high KEI, i.e., are popular in searches, but face little competition (i.e., high numerator, low denominator).
Generally,
the higher the KEI, the more powerful a keyword this is.
Not exact matches
These Pininfarina - designed, mid-engined
kei cars feature a
high - revving 660cc engine, 5 - speed manual transmission, and rear wheel drive.
Generally, a keyword with a
KEI of 10 - 100 is considered «good» from the standpoint of SEO, while keywords with
KEI rankings of 100 or
higher are considered «excellent.»
KEI, or Keyword Efficiency Index, is derived from the ratio of a term's search volume and competitiveness — typically, the best terms will have both a
high a
high Expected Visits value, and a decent
KEI, marked with green or yellow.