Sentences with phrase «high brand affinity»

Not exact matches

The report «found that growth will be fuelled by the entrance of high profile brands such as Apple into the smartwatch arena, allied to increased consumer affinity with and acceptance of wearable technology» and argues that «the emergence of an additional consumer screen would stimulate interest amongst advertisers, although until a critical user base is reached most ad - spend is likely to take the form of ad hoc campaigns.»