A quiet neutral, neutral - negative bid / ask or high volume,
high negative bid / ask can both provide favorable trading environments for the short - term trader ready to go long.
CPCs for such
high volume terms as they have a tendency to burn through budgets quickly and before you know it, you will end up with a
high Negative ROI * Misspellings: It is good practice to add misspellings to your Keyword List - Example: I have seen conversions from Keywords like caars (cars); & motgage (mortgage) * Competitive Research: Some Keyword Research Tools show what competitors are
bidding on.