There are a number of underlying reasons for these trends including
higher ebook prices as well as the adult coloring book phenomenon.
That's because of the
really high ebooks prices which are, at least for the popular ones, rarely a dollar cheaper than print books.
High ebook prices make newer authors invisible to the vast majority of avid readers, who don't care how a book is published.
This results in
higher ebook prices in general: in order for the publishers to get anything back after VAT and distribution costs have been deducted the prices can't be kept at 1 euro.
It's not fair to criticise publishers too much on their lack of innovation and change (it is fair to criticise them harshly in this fight for
higher ebook prices because that is simply going against business common sense, on top of the democratisation of reading).
They
want high ebook prices so that they can hang onto their outdated IP - dependent business model of selling paperbacks and hardcovers in big box brick & mortar stores for as long as possible.
The post implies that publishers at the time were
blaming high ebook prices on having to incorporate DRM for various formats:
If Random House refuses to back down, the libraries will be left with having to choose between not stocking Random House titles or paying the
outrageously high ebook prices in order to offer the ebooks to their patrons.
This could be down to
confusingly high ebook pricing, a matter that is currently the subject of several debates and lawsuits as major players like Apple have been accused of price - fixing in their digital bookstores.
The DOJ also alleges that Apple was a «facilitator and go - between» to get publishers to
enact higher ebook prices in the agency pricing negotiations between publishers and Amazon — when Macmillan CEO John Sargent went to Seattle to talk to Amazon about agency pricing, for example.
My point is that when major publishers
push higher ebook prices, I assume they are just fleecing consumers, using ebook sales to prop up less profitable portions of their corporate structure.
So far, they've maintained
relatively high ebook prices and relatively low losses to piracy compared to the situation that faced music or the challenges that still confront the advertising - driven newspaper and magazine sectors.
It is pretty well established that trad publishers have
used high ebook prices to slow the adoption of ebooks.
One senior executive with a mainstream house foolishly tried to
justify higher ebook prices as their way of recovering declining profits from dwindling printed book sales.
However, the big publishers» hold - out for
high ebook prices helps create a market for lower - priced ebooks like mine!
Preston has done nothing but defend his corporate publisher, their ebook release scheme which exists only to maximize hardcover profits, and
supported higher ebook pricing.
As a self - published author,
high ebook prices on traditonally / commercially published ebooks work to my benefit, because I can compete much better by pricing my ebooks much lower that $ 9.99.
This is what doesn't make sense to me: Tradpub seems to
want higher ebook prices to protect print, but then they admit that ebooks make up almost half their revenue, and help to prop up print.
Some of the ebook decline we're seeing may be attributable to
higher ebook prices from traditional publishers, as well as rapidly falling Nook sales.
I'm not sure what traditional publishers» motivations are for
high ebook prices.
The ebook sales decline (to the extent it's real) relates to traditional publishing and
its high ebook pricing.
High ebook prices — and high means «high relative to lots of other ebooks available in the market» — will only work with the consumer when the book is «highly branded», meaning already a bestseller or by an author that is well - known.
We have had some of the best writers (arguably) of our generation rant and rave against eBooks and talk about the importance of
high eBook prices and eloquently praise paper and ink.
If your traditional publisher insists on
high ebook prices, here's one thing you can do: indie publish some books to the lower price points.