They have a lower cost to acquire a new customer,
a higher lifetime customer value, and can offer in - person verification that dating websites can not.
Not exact matches
Companies can now drive loyalty, and therefore
higher lifetime retention and
value, by leveraging convenience with even further granularity of access to products or information or both, giving specific
customers specifically what they want every time, in a way that caters to their product preferences (and possibly their belief system).
Assuming the average spend per visit at these businesses is around $ 20, the average
customer lifetime value of a typical small business is only around $ 50, but for the businesses with the lowest monthly churn rates, it could be 10 times
higher -; or $ 200.
What's more,
customers who leave reviews have a
higher average transaction size and a greater
lifetime value than nonreviewers.
A study done in 2011 by The American Marketing Association, involving over 10,000
customers at a well - known German bank, discovered that referred
customers spend more on their first visit, stay
customers longer, and have an overall 16 percent
higher lifetime value than non-referred
customers.
But over the course of time it's actually more attractive for Adobe because of
higher lifetime value from our
customers — they're paying us a little bit each month... and we ultimately do better financially over the long run.»
Repeat a few times, and the result is a
customer with a
high lifetime value.
The
customer who delivers the
highest «
lifetime customer value» is one who was satisfied the first time, and therefore keeps coming back.
When you factor in the expense of trying to reach new
customers and the
high lifetime value of each individual
customer, loyalty needs to be a top priority for every business.
If your costs to get the
customer through the door are higher than your Customer Lifetime Value (CLTV, LTV) than the business can not be
customer through the door are
higher than your
Customer Lifetime Value (CLTV, LTV) than the business can not be
Customer Lifetime Value (CLTV, LTV) than the business can not be viable.
Their
lifetime value, therefore, is usually several times
higher than those
customers who are neutral, let alone detractors.
Provide quantitative evidence of business impact (e.g., increased revenue or
customer lifetime value,
higher conversions, faster time - to - market, etc..)
The study also found that the average
customer lifetime value (CLV) of users acquired via email is considerably
higher than social media acquisition for eCommerce websites.
Insurance companies «want
customers who have
high lifetime values.
The most successful companies and the
highest paid salespeople place great
value on developing
lifetime relationships with their
customers and actively look for opportunities to render service above and beyond their
customers» expectations.