And while
they highlight celebrity endorsements for big companies (with the exception of Rebecca Minkoff, who was making clothes out of her studio apartment at the time), the good business lessons learned from setting up and cashing in on such high - vis endorsement deals can easily be applied to small companies.
The SEC had also previously issued warnings about
celebrity endorsements of such schemes, with the latest BoS order
highlighting the secretive nature of Seagal's involvement in Bitcoiin2Gen.