The choice of the money manager is between normal returns on the strength of fundamental financials on one hand and abnormal temporary returns relying on a highly irrational market.
Due to this dynamic, striving to maximize market share at the expense of one's rivals makes predation highly rational; indeed, it would be irrational for a business not to frontload losses in order to capture the market.
Juicy Excerpt: It could be that short - term price changes are unpredictable not because the market is highly rational but because it is highlyirrational.