In a nutshell, you're restricting the use of
a highly specific keyword phrase from general ads, even if this phrase is relevant.
Not exact matches
These paid advertising opportunities are inexpensive and
highly targeted, ensuring that your ad (s) will be seen at the exact moment someone is searching for content based on a
keyword or search phrase that matches
specific keywords associated with your video content.
Niche
keywords are the
highly specific long - tail
keywords that pertain to a narrow industry vertical.
You also have an adgroup with broader
keywords like + puma + suedes, which could potentially match a
highly specific query like [red puma suedes]
You want
keywords that are
specific (to help you stand out better), popular (so they get searched for), and
highly relevant for your book (so you don't get overlooked in search results).
A well - organized,
highly creative Marketing Manager having 13 years experience in SEO campaigns, brainstorming with
keywords list and performing website
specific keyword research to beat competitors.
However, if the job ad is seeking someone who is «a
highly organized and motivated person who can work independently», cover all the bases by including the key generic words and phrases, such as «work independently», «organized» and «motivated», along with the more substantive job -
specific keywords you have identified.
Using powerful, industry -
specific keywords to describe one's profile and supplementing job descriptions with strong action words is
highly advisable.
General
keywords specific to your industry, such as «experienced» or «professional» are also
highly advantageous.
Writing optimized content that captures
specific keywords and phrases is pivotal to scoring
highly as a candidate in Applicant Tracking Systems (ATS).
These
keywords should be relevant and
highly specific, such as the terms «resource coordination» and «large group presentations» used in the training coordinator resume sample.
When the software will parse resume content it will rank
highly only those resumes that contain the
specific keywords that the recruiter has specified.
Employers are increasingly using Application Tracking Systems (ATS)(automated resume screening applications that detect relevant
keywords as mentioned in the job description) which amplifies the need to include
highly specific and relevant
keywords in your resume.
We employ an outstanding search engine optimization strategy that focuses on thousands of
keywords that range from niche
specific to the most
highly competitive terms out there.