The following advice can help store owners better manage this year's mobile -
holiday marketing initiatives and start planning for 2015:
Not exact matches
As previously noted, we would expect comp to improve throughout the year with the most significant inflection occurring into — in the second quarter, the
holiday quarter, driven by product innovation, renovated modern luxury stores, and our 75th anniversary
marketing initiative.
This
initiative will go hand in hand with a major
marketing effort starting with a splashy launch of e-books and e-readers this
holiday season through at least one major retailer.
Holiday shopping incentives for credit cards can be tempting — Although
holiday shopping incentives can be tempting, personal information may be used for
marketing initiatives.
Planning and executing all local
marketing, PR, and promotional spa events and
initiatives, including a
holiday gift certificate sales incentive and an invitation - only VIP service evening.
Organize and implement consumer outreach programs and other
marketing events, including meeting with community leaders and donors, prepared powerpoint presentations, as well as managing vendors (caterers, audio - visual and custodial groups, health
initiatives,
holiday events, and more).