Overall sales dipped 3.2 percent in the key
holiday quarter compared to a year earlier to 76.1 million units.
The company also says BlackBerry sales will fall sharply in
the holiday quarter compared with the three months that ended Nov. 26.
Not exact matches
And Cook repeatedly noted that Apple's
holiday quarter this year has only 13 weeks
compared to 14 weeks in the year - ago
quarter.
Still, the poor
holiday season, which puts the company on track for a third straight quarterly comparable sales decline, means Target now expects fourth -
quarter comparable sales to decline between 1 % and 1.5 %,
compared with prior guidance of between down 1 % and up 1 %.
During the
holiday quarter (4Q17), smartphone vendors shipped a total of 393.0 million units resulting in a -8.5 % decline when
compared to the 429.8 million units shipped in the final
quarter of 2016.
But after relaunching its website at the end of the third
quarter, just before the start of the
holiday shopping season last year, Lululemon saw a 42 percent lift in e-commerce revenue
compared to the fourth
quarter of 2016.
After
comparing the two sets of results, we learned that Nest generated $ 278 million in revenue during last year's
holiday fourth
quarter, which is almost as much as it did in all of 2015, according to previous Recode reporting.
IDC is saying that the overall tablet market registered significant growth for the
holiday quarter, up 75.3 %
compared to the year before and 74.3 % from Q3.
In the fourth
quarter, Apple sold 33.8 million iPhones,
compared to 26.9 million for the same
quarter in 2012, and they expect increased sales going into the
holiday season.