(Bloomberg View)-- It's become a favorite holiday tradition around these parts: wait for the National Retail Federation annual
holiday spending forecast each October, then write a few choice words about why their methodology is awful and...
PwC (PricewaterhouseCoopers) recently released their 2016
holiday spending forecast — and one of the areas they took a look at was how much people plan to spend on their pets this holiday season.
Not exact matches
The National Retail Federation has
forecast that
holiday retail
spending, excluding cars, gas and restaurants, would rise 3.6 % to 4 % this
holiday season and could total $ 682 billion in November and December.
But other retailers have been pushing the
holidays earlier and earlier, looking to ensure that they won't miss out on sales during a year when analysts, on average, are
forecasting holiday spending to be up only about 2 percent to 3 percent from last year.
Big
spending and lower - than - expected
forecast for the
holiday season put a cloud over the e-commerce giant's shares.
NRF's
forecast follows those from Deloitte and AlixPartners, which call for
holiday retail sales increasing between 3.8 and 4.5 percent, thanks to higher online
spending and a tightening labor market.
Follow this strategy every
holiday, and it's easy to
forecast where you may be
spending much of your post-career lifetime: in Wal - Mart, as a greeter.
Judging by early
forecasts, the 2012
holiday season might turn out to be the strongest in years, with preliminary surveys showing that consumers plan to
spend more on gifts this year than they did in 2011.