«It's the social trends of
today that are fueling the growth of this category,» says Brad Gruber, president and chief operating officer of Health Extension Pet Care, a producer of
holistic dog and cat
food based in Deer Park, N.Y. «With lifestyles changing and pets being treated like family, consumers want
foods that are superior to their own and they are comfortable splurging on their pet's
food, being the valued member of the family that they are.»
Brigitte is passionate about
holistic health alternatives for
dogs, most of which are
today suffering foreshortened lifespans in the wake of a lifetime diet of commercial pet
food, and further contributed to by unnecessary over-vaccination and chemicals and poisons applied topically and internally.