«If you have a
holistic view about your
customer at the micro level and are able to tailor your interactions based on their preferences, then you stay at the top
of their mind,» Gerald says.
As retailers interested in presenting
holistic products, it wasn't enough to simply line up some herbal supplements with a price tag and call them
holistic, we had to be able to talk to our
customers from a
holistic point
of view about various common ailments dogs suffer.