Pet Business: How is
the home grooming category performing in pet specialty stores?
PB: What is Wahl's overall approach to developing products for
the home grooming category?
Not exact matches
«Retailers can increase sales in the clean - up
category by offering
grooming solutions that the pet owner can use at
home,» says Guzman.
Educating sales staff on different
grooming tool options will help increase sales in this
category, but they also need to be able to provide guidance on how to
groom at
home to ensure the customer is successful with their purchase.
With the salon inside a pet store, the pet can be
groomed, and then the professional
groomer on staff can walk the pet parent to the
grooming category and recommend the tools necessary for
grooming at
home in between visits.
Martha Palmer, director of Wahl Clipper Corporation's professional animal division, discusses how pet stores can be successful in the
home -
grooming category.
There are a number of product
categories that have proven to be a great fit for the
grooming salon environment, including
home grooming products, impulse items like treats and toys, and even pet food.
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Frank Pohl:
Home grooming is a
category that has always been important and always will be important for pet stores.
All of this has had serious repercussions for other, «non-essential» product
categories (toys,
home -
grooming products and apparel, in particular) which largely have not enjoyed the same stability as the food
category.