The story of Burt Shavitz, the bearded, backwoodsy photojournalist - turned -
homespun entrepreneur whose beekeeping and honey - selling business morphed into the Burt's Bees empire, «Burt's Buzz» spends its first hour as a
charming character study of an idiosyncratic man who lives a ramshackle life («sort of like a high - class hobo») when he's not serving as the public face of a huge brand.