Not only does that mean much better economies of scale for making the device, but given that it's pinning at least some of
its hope on advertising revenues generated on those devices, increasing the number of Kindle users will be a crucial part of that strategy.
While they plan
on incorporating some targeted
advertising to make their business model more viable, they
hope to see the brunt of their
revenue stream derive from commissions they'd obtain by connecting users with their mostly non-profit affiliates like Energy Federation Incorporated (for instance, a user could choose to purchase carbon offsets at a discount from one and part of the cut would go to MMS).