Alongside its other energy efficiency offerings, the company's demand response formula (DemandSMART) entails working with businesses and institutions (a supermarket chain, for example, or a university or manufacturing plant) to establish how they could cut power
consumption if called
upon to do so (up to, say, 50 fewer
hours per year)-- for example by switching off the power supply to a cold store (which can maintain safe temperatures for
hours without being boosted), or by cutting a percentage of lighting, or delaying a power - hungry process until later.