Another might be your in -
house book publicist.
If your book is with a major publishing house, and your book publicity campaign has stalled before it started, then it might be because your in -
house book publicist has James Patterson Syndrome.
For others, we have provided exclusively online book promotion services and / or worked in conjunction with in -
house book publicists or other book promotion firms as part of a team that handled all aspects of the campaign.
Economic hard times have hit the book publishing industry, and in -
house book publicists are doing the best they can.
Not exact matches
Smaller, independent
houses may have only one
publicist for their entire catalogue, which could be anywhere from four to 20
books per year.
Publicists at publishing
houses begin sending out advanced reading copies and pitching trade, radio, TV, blog, online, and print outlets anywhere from 4 - 6 months before a
book's release date.
The responsibilities and workload of a
book publicist can vary by publishing
house depending on the staff size and resources — in a large publishing
house, a
publicist may work on three to five titles at a time, or multiple
publicists may collaborate on the same title.
Depending on what your publisher has planned for your
book (which an editor often shares with you and your agent 6 months to a year before your
book launches), and depending on your budget, a freelance
publicist (who usually works on fewer
books at any time than an in -
house publicist) can supplement or enhance what your in -
house publicist will be doing.
Depending on what your publisher has planned for your
book and depending on your budget, a freelance
publicist can supplement or enhance what your in -
house publicist will be doing.
A former in -
house publicist for a trade
book publisher, she has successfully promoted trade
books for nearly two decades.
But I'd so much like to catch authors before it's too late to get a
book publicist really excited about a project: before a major
book publishing
house has given up on promoting the
book (or lost interest in selling the
book) or before an author has committed to working with a print - on - demand company whose imprint would make a
book about 95 % more difficult to properly promote than it has to be.
They email or call a
book publicist and say, «My
book was published by [fill in the name of a major publishing
house] in 2008, and that publisher failed to promote my
book.
The publishing world is all abuzz: Simon & Schuster's
publicist Jonathan Karp poached John Irving from Random
House and signed a two -
book deal.
Some
book publicists are employed directly by publishing
houses and some freelance for publishers and authors.
Independent bookstores may not be quite as far out in their planning, but they will be getting pitches from the
book publicists of major
houses very soon.
Sarah Smith - Eivemark,
Publicist, Coach
House Books
Is there any etiquette around having freelance
book publicists when you've got someone in -
house as well?
How and When to Catch the Elusive Publicity Department (Lizzy Mason on Pub Crawl): Lizzy Mason is the Director of Publicity at Bloomsbury Children's
Books, and this is a great inside look at the typical timeline in -
house publicists stick to when pitching a new release.
Traditional
houses are no longer being the
publicists they once were due to cut backs, and they often ask what YOU are going to do to promote your
book.
Per the FTC's new disclosure law, I'll also say that, if I do happen to mention a
book, unless otherwise noted, it came from
publicists and the marketing departments of major publishing
houses.
So we hired a
book publicist who had 20 plus years of working for large publishing
houses.
Here are some suggestions for
book bloggers looking to obtain review copies of
books from publishing
houses (and if you are a
book publicist, author or literary agent, feel free to pass on this information if you find it helpful):
Drawback once your
book is released, your in
house publicist has moved on to another
book to promote.
Is it naive of this
book publicist to believe that HarperCollins and Random
House are trying a little bit too hard to entice people to read their
books?
Publicists at major publishing
houses sometimes create promotional packages for their most exciting
books of the season.
We also want to develop and nurture ongoing relationships with
book publicists regardless of whether they are in -
house (and from a large or small publishers) or freelance so we treat them and their
house's or clients»
books with the highest regard (http://laurensb.wordpress.com/2009/11/19/the-ethics-of-bibliobuffet/).
-- This may vary depending on the size of the publishing
house, but most publishing
houses have at least one person on staff dedicated to marketing and promoting their titles (so yes, we will do everything we can to promote your
book), but if you are thinking of hiring a freelance
publicist any way (perhaps to continue promoting a
book a year after it goes on sale and we've moved on to other titles), it goes without saying you should inform the in -
house publicist (preferably before doing so).
-- There are a few common strategies for dividing up work between in -
house / freelance
book publicists.
I am planning to post a list of freelance
book publicists (hopefully, at any rate — I've been meaning to post about publishing
house blogs for about five months now), so please submit the following information by Wednesday, February 11:
That being said,
publicists and journalists should always keep in mind that no publishing
house is ever obligated to send anyone an advance or review copy of a
book (although, it is, of course, to our great advantage to send out review copies).
Some
book publicists use their
houses» proprietary systems to generate author schedules, but this information must be downloaded for someone outside the company — like authors — to view.
Which brings me to another, related question an author recently asked about, which is how do
book publicists at publishing
houses feel about freelance
publicists?
For example: let's say an author or publishing
house agrees to pay a per - interview fee to secure exposure over twenty radio interviews, but the
publicist only
books twelve.
Oh, and every
book will be assigned to «an accomplished Random
House editor and a dedicated
publicist.
Or, if you have a traditional publisher with a staff
publicist assigned to your title, you'll soon discover that there's only so much your hard - working in -
house publicist can do in the limited amount of time available for your
book.
If you're not a
publicist: Publishing
houses receive finished
books (called «bound
books» four - six weeks before the publication date of the
book).
If you're being published by a traditional publishing
house, there are many people — from editors to sales representatives to marketing managers to
publicists to even
book buyers at the major booksellers — who will weigh in on the consumer appeal and effectiveness of your
book's title.
Tweet Whether you're an author, a marketer at a publishing
house, a
publicist, or anyone else looking to sell
books, there's a wide array of
book marketing tactics you can use to amplify a
book's exposure and reach more readers.
And lastly, if you really feel that you need to supplement the publishing
house's publicity efforts, rather than diving in on your own, consider hiring a freelance
book publicist.
A
book publicist (or someone else at the publishing
house) can help set up a profile / page by:
I checked the publisher's website and learned that for $ 6,000, you could get an in -
house publicist working on your behalf for six weeks, a «professionally» written
book announcement press release sent to a mass media list customized to your
book's needs, a recorded radio interview hosted on the publisher's website, a copy of that interview for your use, and six weeks of news tracking (probably monitoring for press release use).
Lynda and her staff work closely with
publicists, publishing
houses and authors to help customize each
book tour.
Every
book will be assigned to an accomplished Random
House editor and a dedicated marketer and
publicist.
At the upcoming
Book Bloggers Conference in NYC, for example, there's a panel with
publicists from Random
House, HarperCollins, Hachette, and others.
He firmly believes that he can hire better editors, copy editors,
book jacket designers,
publicists, etc, than he would get through a traditional publishing
house.
Worked effectively with bands, record labels, managers, tour managers,
publicists and venues as Production Coordinator and
Booking Agent for a rock TV show and production
house.