How about a content style guide?
Certainly more submissions, but
how about content?
Not exact matches
While not technically a social media management tool per se, Evernote is a very frequently used tool by
content managers everywhere who are focused on where and
how to organize all the stuff they'll later want to write
about on the web.
The way Apple treats apps that contain objectionable but newsworthy
content raises questions
about how it will handle news
That figure drops by
about 50 % in a non-movie year, Hasbro said, underscoring just
how important film and television
content can be to drive sales for toys.
«The foundation of CBS All Access is not only
about giving CBS fans access to more of the
content they want, but also giving them more choice in
how they watch their favorite CBS programming,» Marc DeBevoise, president and COO of CBS Interactive, said in a statement.
But even apart from its news chops, no one can deny that BuzzFeed founder Jonah Peretti understands
content and
how it functions on the Internet better than just
about anyone in the media.
But BuzzFeed's innovation doesn't have anything to do with
how content is posted, it's
about how that
content is tracked across the multiple sites, platforms, and services through which it is distributed.
Marketers also want to learn more
about how to repurpose existing
content (57 %),
how they can create more visual
content (51 %), and
how to tell better stories to connect with their audience (41 %).
«Zite really ramped up our ability to have more intelligence
about how our users discover
content,» McCue said.
And we've even got someone here who knows
how to get your ideas out there, and make sure that when people talk
about [mobile /
content / SaaS / analytics / tacocopters] they'll be talking
about you.
But the way Nguyen thinks
about content and
how it is found, what purpose it serves and why it gets shared, is worth considering for almost any media company that wants to survive the current upheaval.
Baron Nagy,
Content Manager at Quirky.com, discusses the entire process
about how inventors can get their product from an idea to development to packaging to selling it online and making money.
The more you understand
about how your users are interacting with your
content, the better you can make adjustments to improve your engagement.
Many people understand that they need useful
content on their website to support the goals of their business, but
how do you go
about making sure it is optimized for the search engines?
I tackled the steep learning curve of running production for the general session, built incredibly important relationships with field leaders and executives, and learned a lot
about how we produce
content and the technical requirements to make it happen.
«Companies spend a lot of time thinking
about and getting feedback from customers
about how to navigate to the basic
content, but sometimes the search doesn't get the same level of consideration,» Sherwin said.
Anyone who took Marketing 101 in college can tell you
about the stages of the buyer's journey; what you may not know is
how quality, engaging
content plays into each one.
They post
content without really thinking
about who's on the receiving end, or
how they'll react.
Knowing what we know
about how emotions effect people's reaction to written
content, we can conclude that this is some research that warrants a closer look.
The chair of the UK Commons media committee, Damian Collins, told the BBC he thought the latest investigation «raises the question of
how can users make effective complaints to Facebook
about content that is disturbing, shouldn't be on the site, and have confidence that it will be acted upon.»
So we're always talking
about, as a
content marketing team,
how can we push the boundaries in terms of showing great design but also doing something that feels a little bit outside of the box?
Depending on
how closely you pay attention to the
content, may actually change the way you think
about life.
How it works: Users can build lists
about any topic or type of
content — play lists, product lists and more.
I've written before
about content creation and distribution and
how actually committing to
content marketing makes a difference in your efforts.
It's all
about how they feel
about the brands, connected to actual utility and the things that you're building,» says Kris Chinosorn, CEO of MentorMob, a skill and knowledge platform that maps definitive step - by - step learning paths from current Internet
how - to
content, and touts partnerships with the likes of Virgin Mobile and Microsoft Bizspark.
But publishing
content on their own blog wasn't the thing that boosted Buffer's initial growth: In this interview Buffer co-founder Leo Widrich talks
about how he used an aggressive guest - blogging strategy to get 100,000 users within the first nine months of launching.
Here's
how I go
about it when finding and sharing
content for Buffer.
Think
about how often you yourself stay tuned, from the first line to the last line of an email, article, blog post, ebook, research report or any type of
content.
Think
about how existing
content could be used and repurposed.
Félix Lajeunesse of Felix & Paul Studios, whose Montreal business creates groundbreaking virtual reality
content for Oculus Rift, talks
about how his company makes
content for a technology platform that won't be widely available to the public for months to come.
Yet instead of worrying
about how it is structured, you first need to worry
about the
content, which is where most resumes fail to get you face to face with human resources and the hiring manager.
I realized that I was far more than a business coach when people asked me more and more questions
about channeling their inner artist, creating meaningful
content and even
how to navigate personal relationships that were impacting their business.
If you're curious
about how well
content marketing is connecting with your culture, poke this quick
content marketing quiz.
Here is
how to identify the
content needs of your business and
about the pros, cons and costs associated with multiple
content - marketing solutions to better inform your budgeting decisions.
«Snapchat allows us to reach an important audience in real time and join a conversation
about how best to empower women in emerging economies,» said Amanda Rubin, Goldman Sachs global co-head of brand and
content strategy, in a statement.
Just think
about how much easier Jack Erwin's job is after combining multiple
content types along a coherent and organized consumer decision journey.
I wrote recently
about «smart reach» and the need to understand that
how, when, and where you reach your prospects (and your existing customers) is as important as the
content of your message.
Here's
how it describes itself on its «Who we are,» aka
About Us page (a great place to define your tone of voice): «We're an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it's weird to actually love things like
content marketing and technology markets and B2B companies and storytelling and stuff like that.
This conference is the largest financial
content conference, so it's great for entrepreneurs who are looking to learn more
about personal finance, deals, investing, and
how their
content plays a part in it all.
Responsive design involves many decisions
about how content will scale and shift as screen sizes vary.
(This could possibly then inform our social media strategies
about how we approach Facebook growth — reply quickly and happily to Facebook comments, share helpful
content, etc..)
The first, and most obvious, is to set a benchmark of
how many people have actually seen the
content, tweeted
about it, blogged it, or e-mailed it.
Understanding your why is what keeps your brand's
content marketing strategy from being all
about you and what you sell and makes it more
about why you exist and
how you can help others.
The more he dug into the business of the site, however, the more Vogel says he realized that the «evergreen» type of
content that
About specialized in — articles about how to fix your broken toilet, or how to identify chicken pox — continued to draw a lot search traffic from Go
About specialized in — articles
about how to fix your broken toilet, or how to identify chicken pox — continued to draw a lot search traffic from Go
about how to fix your broken toilet, or
how to identify chicken pox — continued to draw a lot search traffic from Google.
Learn
how to identify the
content needs of your business and
about the pros, cons, and costs associated with multiple
content marketing solutions to better inform your budgeting decisions.
How about using advertising to promote video
content?
In other words, it's not
about how many Likes you get on Facebook or
how many followers your company has on Twitter — it's
about creating
content that people actually want their friends to know
about.
The
content they create can provide you with valuable insights into what they care
about and
how to reach their followers.