You can find The Publishing Guide to Twitter here ($ 17)-- it's full of great examples of
how authors and publishers are using and can use Twitter.
An excerpt from Beyond the Literary - Industrial Complex:
How Authors and Publishers Are Using the Amazon Kindle and Other New Technologies to Unleash an Indie Movement of Readers and Writers By Stephen Windwalker Copyright 2008, 2009, Stephen Windwalker and Harvard Perspectives Press.
But while it will continue to be interesting to plot the progress of individual titles, I suspect the more interesting sea changes will be those involving the kind of publishing perestroika that I write about in my Beyond the Literary - Industrial Complex:
How Authors and Publishers Are Using the Amazon Kindle and Other New Technologies to Unleash a 21 - Century Indie Movement of Readers and Writers, including its chapter «Rebel Distribution and Amazon's Marketplace of the Mind: You Need a Publisher Like a Fish Needs a Bicycle.»
Wattpad's Ashleigh Gardner demonstrated
how authors and publishers can use the Wattpad platform to reach readers.
Twitter is a good place to start to find out about
how authors and publishers are using the internet to generate interest for a new book.
Here's
how authors and publishers are grabbing eyeballs on Instagram.
That's
how authors and publishers get paid.
Not exact matches
The question then becomes for the people who add value
and try to be useful to
authors and readers —
and that includes
publishers and booksellers —
how do you evolve being useful in a digital world?
Publishers will have to explore
how to listen to
authors, observe what sells books
and find a way to adapt
and be useful in that scenario.
It's a crazy suggestion on several levels, starting with
how amazing the concerns of some
authors and publishers are.
Guy Kawasaki, venture capitalist
and bestselling
author, encouraged visitors to the site for his book about self - publishing, Author, Publisher, Entrepreneur — How to Publish a Book, to share a link to the site on Twitter or Facebook in exchange for a bundle of free materials, including a book design tem
author, encouraged visitors to the site for his book about self - publishing,
Author, Publisher, Entrepreneur — How to Publish a Book, to share a link to the site on Twitter or Facebook in exchange for a bundle of free materials, including a book design tem
Author,
Publisher, Entrepreneur —
How to Publish a Book, to share a link to the site on Twitter or Facebook in exchange for a bundle of free materials, including a book design template.
Where copyright led to books being priced as luxury goods in the U.K., the threat of piracy forced German
publishers to produce cheap editions for the masses alongside their premium - priced editions, resulting in a period that Höffner believes may have been the most lucrative ever for
authors — he discovered, for example, that an obscure Berlin chemist earned more in royalties for a tract on
how to tan leather than Mary Shelley did for writing Frankenstein — prompting more academics to publish their findings,
and encouraging the spread of practical manuals in fields like medicine, engineering
and agriculture.
The
author is Archbishop Charles Chaput of Denver, the
publisher is Doubleday,
and the price should be no obstacle to a book that offers a fresh analysis of what has gone wrong with the Church in America, a convincing case for encouragement, wise counsel on
how to engage the public square
and, not incidentally, restored confidence in the ability of (some) bishops to teach on faith
and morals.
The Vegan lifestyle is growing by leaps
and bounds and thus: People love recipes and information on «How To» And I'm honored to be selected by authors and publishers alike to take a preview of an upcoming publicati
and bounds
and thus: People love recipes and information on «How To» And I'm honored to be selected by authors and publishers alike to take a preview of an upcoming publicati
and thus: People love recipes
and information on «How To» And I'm honored to be selected by authors and publishers alike to take a preview of an upcoming publicati
and information on «
How To»
And I'm honored to be selected by authors and publishers alike to take a preview of an upcoming publicati
And I'm honored to be selected by
authors and publishers alike to take a preview of an upcoming publicati
and publishers alike to take a preview of an upcoming publication.
Produced
and directed by Boston - based visionary youth sports parenting expert
and author, Brooke de Lench,
and drawing both on her experience as a parent of a concussed high school football
and lacrosse player
and as the founder
and publisher of MomsTEAM.com, the acknowledged «pioneer» in youth sports concussion education, «THE SMARTEST TEAM» documents
how de Lench worked with a high school in Newcastle, Oklahoma to address the challenges concussions pose in football.
The
authors not only discuss what to do to treat specific behavior problems but actually advise parents on
how, in many instances, they can prevent many common
and more serious problems» (
publishers review).
Produced
and directed by visionary youth sports parenting expert
and author, Brooke de Lench,
and drawing both on her experience as a parent of a concussed high school football
and lacrosse player
and as the founder
and publisher of MomsTEAM.com ®, the acknowledged «pioneer» in youth sports concussion education, «The Smartest Team» documents
how de Lench worked with a high school in Newcastle, Oklahoma to address the challenges concussions pose in football.
Produced
and directed by visionary youth sports parenting expert
and author, Brooke de Lench,
and drawing both on her experience as a parent of a concussed high school football
and lacrosse player
and as the founder
and publisher of MomsTEAM.com ®, the acknowledged «pioneer» in youth sports concussion education, «The Smartest Team» documents
how de Lench worked with a high school in rural Oklahoma to address the challenges concussions pose in football.
It could also help novice writers see
how their style compares with bestselling
authors,
and give
publishers an indication of where a manuscript might fit in the market.
This finding comes to prove once again
how little we know about the life in caves, where even in the best prospected areas, one can still find incredible animals» says the lead
author Pavel Stoev, Pensoft
Publishers and National Museum of Natural History, Sofia.
- Nathan Glazer is the
author of, among other books, We Are All Multiculturalists Now (Harvard University Press, 1998),
and the editor, with John Montgomery, of Sovereignty under Challenge:
How Governments Respond (Transaction
Publishers, 2002).
The Core does not prescribe
how students should meet those standards, though the English / language arts
authors also wrote curriculum guidelines for textbook
publishers,
and school districts in different states can
and are using the same prepackaged lessons.
Here's
how the indie success story typically goes: little - known new
author puts out a book, which skyrockets in popularity in sales
and eventually attracts a lucrative deal with a mainstream
publisher.
At least they can if an
author is careful about
how her contract is written with first her agent
and then her
publisher — if she goes the traditional route.
This case study is one example of
how Rob Eagar helps
authors and publishers sell books like wildfire.
Now, with some understanding
how things operate, it's easier talk to
publishers, editors
and successful
authors in a time when the industry is changing so much.
These
author case studies are part of our free training about
How to Write a Successful Query Letter
and Query Letter Blog written by a former literary agent, former AAR member,
and former Marketing & Licensing Manager for a well - known book
publisher.
How important is social media for
authors seeking literary agents
and publishers?
Written for aspiring
authors, previously published
authors,
and independent
publishers, it explains the ever - shifting publishing landscape
and helps indie
authors understand that they're up against the status quo,
and how to work within the system but also
how to subvert the system in order to succeed.
«-RRB-
and author Mark Phillips, writing on GoodReads («On the Importance of Perspective «-RRB- talk about
how Amazon terms are better for
authors than any of the
publishers» terms.
The Book
Publisher's Handbook by Eric Kampmann The Self - Publishing Manual:
How to Write, Print,
and Sell Your Own Book by Dan Poynter The Complete Guide to Self - Publishing by Tom
and Marilyn Ross 1001 Ways to Market Your Books by John Kremer Business
and Legal Forms for
Authors and Self -
Publishers by Tad Crawford Getting It Printed by Mark Beach
and Eric Kenly Beyond the Bookstore by Brian Jud Publishing for Profit by Thomas Woll Red Hot Internet Publicity by Penny Sansevieri
When pitching a new
author, one of the first questions I'm always asked by my
publisher and our sales force is, «
How's the
author's platform?»
The Solution: Here's
how Rob transformed a B - level
author into a major bestseller
and created dramatic financial results for the
publisher:
Too many
authors and too many agents
and publishers are still hung up on their emotional connection to
how they value their title.
A former literary agent answers questions for children's book
authors - find out
how to improve your chance of getting a top literary agent,
publisher,
and book deal.
Brian Jud is the Executive Director of the Association of
Publishers for Special Sales (APSS — www.bookapss.org — formerly SPAN)
and author of
How to Make Real Money Selling Books.
If accepted by the
publisher, the
author was assigned a publicist who dictated
how, when,
and to whom the book was marketed with little or no input from the
author.
This is partly due to tight budgets but also stems from concerns by
publishers and authors about
how — indeed whether — libraries should lend digital editions of their books.
The answer for indie
authors, self -
publishers,
and those who publish other people's books is that metadata is
how readers find your book.
The classic books include: AuthorYOU: Creating
and Building Your
Author and Book Platforms by Judith Briles
How to Avoid 101 Book Publishing Blunders, Bloopers & BooBoos by Judith Briles 1001 Ways to Market Your Book by John Kremer
How to Make Real Money Selling Books by Brian Jud APE:
Author,
Publisher, Entrepreneur by Guy Kawasaki
Publishers seek
authors who know their audience, know
how to reach them,
and know
how to grow them... Build Your
Author Platform: The New Rules provides the perfect path to turning a great book into a great, successful book.»
Author, agents,
and publishers can argue all they want while the industry watchers report on it, but at the end of the day, the reader simply does not care
how the book was published.
Publishing industry events have been debating the ins
and outs of reaching readers directly for several years,
and companies have been exhibiting at these events for that same amount of time, promising both
publishers and authors they could reach out to book audiences
and seamlessly sell content, wiping out the need to pay fees or argue over
how much a book should cost.
Based on the
author's extensive reporting —
and the inside look at the industry he got while working at a leading «lifestyle»
publisher — SHAM shows
how thinly credentialed «experts» now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy.
Not everyone does this, but enough
authors do, so the big 5 are threatened because many self - published
authors know
how to put out a quality book,
and they are not constrained by the marketing or accounting departments of a big
publisher.
For some reason, unknown to many even in the industry, retailers
and publishers typically do not disclose their sales numbers; at the same time,
authors can have their accounts closed
and their titles removed from retailers» virtual shelves for disclosing anything even resembling information on
how they're selling.
And, if publishers can not identify books that can succeed and if they can not help a book become successful, then I think authors can legitimately wonder how much value the publisher is bringing to the relationsh
And, if
publishers can not identify books that can succeed
and if they can not help a book become successful, then I think authors can legitimately wonder how much value the publisher is bringing to the relationsh
and if they can not help a book become successful, then I think
authors can legitimately wonder
how much value the
publisher is bringing to the relationship.
Booksellers have been able to order specially priced editions to sell in their shops tomorrow,
and publishers were invited to put together unique items from their stables of
authors to show customers
how important they are to the process.
This would be far more understandable a concern if most consumers knew
how much an
author's work is stripped away in the editorial process by major
publishers,
and then understood that self - published
authors often chose to pursue indie authorship because random gatekeepers had deemed their book wasn't fit or worthy enough for mass market publication.
Key question to ask the
publisher:
How is my author profit calculated and how often is it paid to
How is my
author profit calculated
and how often is it paid to
how often is it paid to me?