Sentences with phrase «how branded content»

Not exact matches

The founder of this cycling startup explains why even his fitness brand should focus on how content is created and distributed.

Identifying the type of content that you want to share, identify how it can boost brand awareness, and then diversify to reach a multitude of audiences.

Those may concern such concerns as how to avoid plagiarism or to create transparent branded content.

Bringing people together, doing interesting content and doing fun programs that can live on through social is something that we think is really different than how a lot brands approach it.

This can be used to understand customers on a personal level, how they consume content online, what their interests are, and most importantly, how to market your brand to them.

It's all about how they feel about the brands, connected to actual utility and the things that you're building,» says Kris Chinosorn, CEO of MentorMob, a skill and knowledge platform that maps definitive step - by - step learning paths from current Internet how - to content, and touts partnerships with the likes of Virgin Mobile and Microsoft Bizspark.

Brands and retailers can do themselves a favor by finding vendors that can provide the «how» in proximity marketing with a simple, reliable technology platform for the delivery of content in location.

The Foundry, our state - of - the - art creative lab and content studio in Brooklyn's Industry City, brings the full potential of Time Inc.'s storytelling expertise, editorial know - how and creative spirit to help brands tackle their most demanding marketing challenges.

«Snapchat allows us to reach an important audience in real time and join a conversation about how best to empower women in emerging economies,» said Amanda Rubin, Goldman Sachs global co-head of brand and content strategy, in a statement.

But along with being engaging, the content should also bring consumers closer to your brand, allowing them to see what's in it for them and how it fits in with their individual needs, thus triggering their decision to purchase.

As you continue to develop your personal brand, stay consistent with your efforts, pay close attention to how your audience responds to your content, and hone your direction until your focus is razor sharp.

Here, you'll find helpful strategies, information on trends, news updates from major brands and even wide - scale case studies on how content marketing is developing.

We're making a bet that India will pay off with great content consumption and massive brands, as well as, informing how we approach mobile in the rest of the world.

Understanding how each of these solutions can best align with your overarching business goals, budgeting restrictions and the needs of your customers is a necessary step before you promote your brand with a content driven strategy — especially when on a tight budget.

«It has had no impact on how brands spend their ad dollars on Facebook,» said Ben Kunz, EVP of marketing and content at Mediassociates.

Understanding your why is what keeps your brand's content marketing strategy from being all about you and what you sell and makes it more about why you exist and how you can help others.

There's no limit to how many different segments you can target or how large those segments can become as your audience (and your business) grows; email makes it possible to send each of those segments personalized content, keep your brand top of mind, and do it all at once.

Love it or hate it, social media is integral to how audiences discover, consume, and engage with content — which is why it's so critical for marketers and brand leaders to know how to maximize its value.

As more brands continue creating content — and competition for your audience's attention grows stronger — your success is going to come down to how well you distribute your content.

In return, brands will just have to start adjusting the way they measure their content's success to really understand how it's performing.

But once you get rolling, you'll have access to far more in - depth and brand - specific pools of data, which can tell you exactly how your content is performing.

How effective is your content when it comes to promoting your brand and making it more visible to a wider audience?

Brian works with Skyword as a contributor to the Content Standard, offering advice to writers and brands on how to work smarter together.

Andrew Davis @drewdavishere CEO, Monumental Shift, Author Presenting: Killer Content: How Brilliant Brands Create Less Content and Deliver Bigger Success and Content Marketing ROI Simplified

The Times» foray into meal delivery is another example of how the publisher is looking for new ways to make money from its content, brand and journalists to hedge against the uncertain future of newspapers.

Knowing who your buyers are is great, but understanding how and why they consume content will help you truly and effectively engage them from an unknown prospect to an evangelist for your brand.

With so many consumers numb to brand messaging and increasingly blocking advertising, how can marketers do a better job of connecting with and engaging customers with content?

This is key to getting a complete picture of how widely your content is being shared and what's working to boost brand awareness and what isn't.

At this point, we no longer need to debate the value of a social media presence; brand marketers, bloggers, journalists, and other professionals have instead turned their attention to how best to create and share meaningful multimedia content across all social networks to better connect with their target audience.

Once we do that, we'll examine how this expanded view of our personas widens our opportunity to create content that differentiates our brand and delivers true value.

You can use content marketing to effectively differentiate from competitors (no matter the size), build brand loyalty, leverage your brand or yourself as a thought leader and value provider in your industry (no matter how new you are in the space), and drive more sales for your ecommerce business.

How did these brands do pushing out their content?

Phoebe and her guests provide some incredibly actionable and compelling content on how to effectively build and market your brand.

I recently interviewed Jay Baer, NYT Best Selling author, blogger, and founder of Convince and Convert, about his 25 years in digital marketing, how to create word of mouth, and why irrelevant content might be slowly destroying your brand.

So, he's taught himself how to start each speech by talking about a relatable moment from his past — when he was in a rap group and decided to focus on producing video content in order to increase his branding.

Earlier, I discussed how brand mentions begin with exceptional content.

Now that we've covered some key on - page SEO factors, it's time to discuss how to differentiate your brand from good to great with unique, strategic, and purposeful content.

Regardless of how important and trusted you think your brand name is, that content is still from a brand, not an individual influencer in the industry, someone whose opinion is sought after and shared.

How have you adapted to changes in Facebook's news feed and treatment of brand fan page content?

How to leverage hashtags to tap into the power of the OPC (other people's community and content) to grow your own brand awareness and community)

How The Travel Corporation brand generated over 450,000 content interactions and $ 1M in earned media value through their employees

Katie Sweet, writing for IBM's THINK Marketing blog, shares some insight that proves how important understanding your customers is to your marketing campaign's success, including this statistic: 63 % of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.

That's right at the industry average, and seems to be the threshold on most platforms for how much an audience wants to see branded content.

I'll conclude by summing up the lessons we've learned from these three brands and how you can apply them to the posts and content you create for your own Facebook business pages.

So, how can brands use a smart paid strategy for promoting their own content?

Buyer persona development, as a disciplined human - centered approach, will continue to play an integral role in how companies can humanize their brand and content.

Over the last year or two, there has been plenty of good how - to advice and content related to humanizing your business, your brand, and your content.

They turned out to be a rehash of previously established sales intelligence and offered little guidance on how to humanize their brand, as well as content.

If you want to learn how to integrate social media, content marketing, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week.

How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotlight In late - July, Coca - Cola European Partners unveiled an increased 2020 target for recycled content... read more